Laura Porto StockwellSocial v. interest based networks: A pivot in how we interactOver the past few years, social media has made a major shift, from being based in people to being based in interests. In many ways, it’s a…Nov 14, 2022Nov 14, 2022
Laura Porto StockwellThree things we know about Generation AlphaGen A, also known as Generation Alpha, is quickly becoming a subject of interest as they hit the decade mark. While generational theory is…Jul 19, 20221Jul 19, 20221
Laura Porto StockwellBeReal: The most authentic of social networksAfter years of perfection delivered by Instagram influencers, coupled with a pandemic that pushed our entire lives online along with a…Jun 23, 2022Jun 23, 2022
Laura Porto StockwellThe one question most strategists askAs a strategist, my job is to ask questions—good, well thought out questions. Between spending my early career as a newspaper journalist…Apr 9, 20221Apr 9, 20221
Laura Porto StockwellThe way we support Ukraine matters in a digital global villageWhy people are choosing airbnb and crypto as alternatives to nonprofitsMar 7, 2022Mar 7, 2022
Laura Porto StockwellWhat makes a strategy “digital?”Years ago, I worked at a global agency that primarily produced TV and print advertising. One day, a senior executive told me about an…May 24, 2021May 24, 2021
Laura Porto StockwellHow the pandemic amplified the importance of brandsSome people think of a brand as a logo or a snappy tagline—but branding is so much more. A good brand connects people with a product or…Apr 24, 2021Apr 24, 2021
Laura Porto StockwellClubhouse: Why here, why now?I’ve been thinking a lot about the social network, Clubhouse, lately. I’m a new user, having been on the app for about a month now, which…Jan 18, 2021Jan 18, 2021
Laura Porto StockwellinPrototyprThree important insights from this year’s Internet Trends Report:Every year in June, Mary Meeker releases her Internet Trends report and geeks worldwide rejoice. Typically more than 300 slides, the…Jun 27, 2019Jun 27, 2019
Laura Porto StockwellDesign thinking delivers when it comes to solving big business challengesSo why is there so much resistance?May 16, 20191May 16, 20191