BeReal: The most authentic of social networks

  • Every day, users received a random notification to post.
  • Users are asked to create a post — one post — within two minutes of notification. (That said, you can post later, to an extent.)
  • You must post a photo to see your friends’ photos.
  • You can comment and react to photos but you can not like photos.
  • And, most interestingly, the image you post is not only the photo you took, but also you taking the photo.



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Laura Porto Stockwell

Laura Porto Stockwell


I am the EVP, Strategy at Wunderman Thompson Seattle. I also teach, mentor, and coach women in digital strategy. Opinions here are mine alone..