Clubhouse: Why here, why now?

  1. Prior to the alphabet was the aural phase, which was ruled by the ear, sound and verbal communication and promoted non-linear thinking (that’s because sound comes from everywhere). It required people to be together to communicate.
  2. The literate phase, introduced by the adoption of the alphabet. This phase started about 3,000 years ago and was ruled by the eye. It promoted linear thinking due to the way reading requires linearity. While it promoted science and independent thinking, it moved us away from strong community structures due to the fact that communication did not require presence.
  3. The electronic communication, which started with the invention of the telegraph and is ruled by the nervous system. It is also non-linear in nature. This last phase, which we are currently living in, has witnessed the deconstruction of many linear systems and moved us to a hybrid aural/visual way of communicating. You can see this through abstract art, the Internet and social media which has, the theory suggests, returned us to a more tribal state—and with it a return to aural based communication.

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Laura Porto Stockwell

Laura Porto Stockwell

I am the EVP, Strategy at Wunderman Thompson Seattle. I also teach, mentor, and coach women in digital strategy.